It began with a dream
What if every driver never needs to worry about breakdowns?
What if car ownership is just pure joy, with zero hassle?
In 2020, the ROGER team embarked on our journey to realize this vision. We want to create the perfect app and platform to give car owners the help they need, when they want it.
ROGER! ROGER! A wordplay on the local Malaysian slang ‘roger’ meaning to inform or to call, ROGER aims to be the first brand that comes to mind for roadside assistance and car care.
ROGER is a comprehensive 360° car ownership app that assists you during vehicular emergencies, helps you manage the upkeep of your cars and explores accessorizing options for you at just one tap. It creates a more satisfying car ownership and driving experience for you.
ROGER also aims to link every car owners and everyone in the car industry – workshop owners, car sellers, maintenance workers, mechanics, drivers, insurance companies and the transportation business. ROGER is about everything cars.
ROGER works to keep your engine running, and aims to ensure that you’ll never drive alone again.
Our Core Values
Integrity
Honesty is our key moral compass. We want to build a company that is wholeheartedly trusted by our customers , employees and investors. We shall always uphold transparency in our pricing, business dealing and other business practices.
respect
Every individual deserves respect. Every ROGER team member must always treat customers and each other with courtesy. We practice the Golden Rule: treat others as one wants to be treated.
Innovation
Innovation is in our blood. We are always open-minded, always looking for new and better ways to solve old problems. We believe only by persistently innovating, we can deliver the best to our customers.
Safety
The safety of customers and employees is always in our minds and hearts. Much of our work happens on the roads. The results of our work is related to customers’ safety. “Safety first” is not enough for us. We want safety first, last and every step in the middle.

Meet the Dreamers

Ken Leong
CEO
Expert in e-commerce and resource management. 13 years of experience in automotive parts industry.

Jason Tan
COO
Expert in IT services and project management. 20 years of experience in IT industry.

Chiew Ruoh Tau
CTO
Software development expert. 20 years of experience in the IT industry.

Chiew Ruoh Peng
CMO
Expert in software development and creative marketing. 24 years of experience in the IT industry, and 7 years in publishing.

Jackson Yong
Roadside assist expert. Top vendor for Century, AmGeneral, Tan Chong and more.

Kok Wak Kit
More than 10 years of experience in battery industry, and manages a chain of 30 car battery shops.

Roy Wong
Expert in public relation and cross-platform collaboration, with 10 years of experience in the battery industry.

Jowie Lum
Certified digital marketeer with 18 years of experience in car towing industry.

Jonathan Gan
Expert in super computing and government projects. 23 years of experience in IT industry.

Nicholas Low
Expert in business development. 24 years of experience in the IT industry.

Dato Jordan
Ex-director of multiple companies. 30 years of experience in automotive parts industry.

Hendrik Tan
Expert in business development and marketing. Also founder of DTOX chain store for car maintenance with 12 years of business experience.

Kevin Lim
Excels in HR and project management. 20 years of experience in automotive parts industry.

Adrian Ng
Project Manager
PMP certified. 20 years of experience in oil and gas industry.